Now, rather than waiting a full week for the Sunday paper to cash in on the coupon mother lode, you can proactively seek out the coupon you need when you need it.
The Coupon Community (or “Team Mom” as my friends call it) collectively band together to find the best deals, exchanging coupons with each other like “Magic: The Gathering” aficionados trade cards. The massive popularity of Extreme Couponing on TLC, The Krazy Coupon Lady, and the like, is further indication that couponing not only isn’t slowing down, but is actually gaining steam.
ComScore search data on couponing presents an interesting picture. Between December 2010 and December 2011, searches for “coupon” and “coupons” (broad matched) ballooned to over 63 million for a year-over-year increase of 37 percent. The total audience of coupon searchers is also growing, up 24 percent to 21 million searchers at an average of 3 searches per searcher.